Open 9am-5pm, Mon-Fri 07946 442 524 / 07539 253 149

Cookie Policy

In this cookie policy, when we use words like “us”, “we”, “our” we mean Ford & Williams. You can find our company details below. We are the data controller of the data collected through the use of cookies on our website. 

Our website is

When we refer to “you” we mean you as a user or visitor of our website.

This policy is part of our Privacy Policy. Our use of cookies may include processing of your personal data and we therefore recommend that you read our Privacy Policy

What do I Need to Know about Cookies?

There are different types of cookies and they are used for different purposes. 

Below you can read about what a cookie is, the difference between first and third party cookies and session cookies vs. persistent cookies and what types of cookies we use on our website and why. 

What is a Cookie?

A cookie is a small piece of data that a website stores on your device when you visit it. A cookie typically contains information about the website itself, a unique identifier that allows the site to recognise your web browser when you return, additional data that serves the purpose of the cookie, and the lifespan of the cookie itself.

Cookies are used to enable certain features (e.g. logging in), to track site usage (e.g. analytics), to store your user settings (e.g. timezone, notification preferences), and to personalise your content (e.g. advertising, language).

Session Cookies vs. Persistent Cookies

Session cookies only last as long as your online session. This means that they will disappear from your computer or device when you close your browser. They are therefore also sometimes referred to as temporary cookies. Typically session cookies are used to remember what a user put in their basket when they are browsing a website. 

Persistent cookies are different. These cookies are sometimes called permanent cookies.  They will stay on your computer or device after you close your browser. These types of cookies will expire according to the time specified in the cookie. You can see the specific duration of each persistent cookie below. 

What’s the Difference Between First and Third-party Cookies?

First party cookies are cookies that are set by the website that you are visiting and it's only this website that can access and read these cookies. 

Third-party cookies are set by someone other than the owner of the website you’re visiting. As an example, some pages have content from other sites like YouTube. YouTube may set their own cookies on your browser when you play the video from YouTube. Cookies set by other sites and companies (ie. third parties) can be used to track you on other websites that use the same third-party service.

We use first and third-party cookies. Below you can see what cookies on our website are first-party cookies and third-party cookies. 

Types of Cookies and How we Use Them

Necessary Cookies

Necessary cookies are required for the basic functionality of our website to work. 

We also use necessary cookies to help with ensuring that you are given the option to accept or reject cookies, block non-necessary cookies from working until you give consent, and remember your cookie settings and choices. The cookies also help keep track of, if, and when, you gave consent to analytical cookies.

It's not possible to reject or accept the necessary cookies as they are core for the functionality of our website. 

Here are the necessary cookies we use, what we use them for, the specific cookies providers and each cookie’s duration: 

Provider Purpose Cookies
Legal Monster ApS The cookies from Legal Monster help with ensuring that you are given the option to accept or reject cookies, block non-necessary cookies from working until you give consent and remember your cookie settings and choices. The cookies also help with keeping track of if and when you gave consent to analytical cookies, our privacy policy, T&Cs and email marketing.
  • legalmonster-consent-cache
    Session cookie
  • legalmonster-cookie-consent
    Expires after 180 days
  • legalmonster-pages-viewed
    Session cookie
  • legalmonster-user
    Expires after 180 days

Analytical Cookies  

The only non-necessary cookies used on this website are those by the Third Party data processor, Google Analytics.  These are classed as analytical cookies, which gather statistics. We use this information to make our website even better. The information collected via the analytical cookies track how you use our website during your visit. It helps us understand visitor usage patterns, identify, and diagnose problems or errors you may encounter, and make better strategic decisions in improving the website experience.

We will only set analytical cookies on your device if you give us your consent.  

Here are the analytical cookies we use, what we use them for, the specific cookie providers and each cookie’s duration: 

Provider Purpose Cookies
Google Analytics These cookies help with measuring website usage. They distinguish unique users, remember the number and time of previous visits and throttle request rate. They also determine the start and end of a session and remember the value of visitor-level custom variables. The cookies also store the traffic source or campaign that explains how you reached the website. It therefore helps with understanding which pages users visit, for how long they stay on the site, which website they came from etc.
  • _ga
    Expires after 730 days
  • _gat_gtag_UA_109207912_1
    Expires after 0 days
  • _gid
    Expires after 1 days

How you can Change your Cookie Settings, including Opting Out

As part of our cookie solution, we always provide you with the option to say no to cookies. 

We also give you the option to change your mind. If you at one point gave consent to non-necessary cookies on our website, you can always change your mind. Just look for the shield on our website. If you press the shield, your cookie settings will appear, allowing you to always change your settings and reject cookies. 

It's also possible to instruct your browser to refuse cookies from our website. Most browsers are configured to accept cookies by default, but you can update these settings to either refuse cookies altogether or to notify you when a website is trying to set or update a cookie.

If you browse websites from multiple devices, you may need to update your settings on each individual device.

Blocking analytical cookies will have no direct impact on your experience of our website, but it would make it harder for us to make our website even better for you and to be sure that we are providing the information you want!  We hope you enjoy looking at our website - with cookies or without!